Job Title: Marketing Manager
Location: Cape Town(Newlands)
Job Type: Full-Time
Experience Level: 5+ years’ experience
Are you an experienced brand and digital marketing specialist who uses research, data & insights to drive
business objectives? You also have a proven track record in building & executing multimedia brand campaigns
from start to finish as well as hands on digital marketing expertise. And meets all the below requirements, then
you’re the person we’re looking for.
Minimum Criteria for the role
 5+ years as a marketing manager/in a similar role
 A proven track record in building & executing multi-media brand & video campaigns
 Experience with Google AdWords, Google Analytics, CRM, YouTube, email marketing, social media
marketing Experience in marketing research methodologies & implementation
 Proficiency in Keynote, Google Slides, Excel/Google sheets, Google docs
Marketing & Brand
 Demonstrates advanced knowledge in crafting marketing & brand campaigns, executing brand
positioning & brand campaign projects with internal and external stakeholders, and assessing brand
impact using diverse models and reports
 Capable of developing comprehensive brand briefs & plans with defined value proposition, customer
journeys, messaging, budget management
 Managing brand & production agencies for brand campaigns from concept to completion including
bookings, reviewing concept proposals, shooting, facilitating media schedules
 Creating campaign timelines and proposing relevant media channels
 Experienced in utilizing brand trackers, brand positioning, brand book and guidelines, understanding
consumer journeys and has experience in managing external agencies
 Monitoring & reporting social media performance
 Copywriting ability & creating communication for both product, UX briefs, sales collateral
Digital Marketing
 Possesses advanced knowledge and understanding of various online marketing channels, such as
performance marketing (e.g. Google Ads, YouTube Ads, Facebook Ads) social media, search engines,
email, and mobile apps
 Experience with CRM software, email marketing & content marketing
 Proficient in data analysis, conversion optimization, with familiarity in performance marketing analytics
platforms such as Google Ads, GA4
 Understanding of Performance Marketing metrics related to marketing ROI (mROI-Marketing Return on
Investment)
 Monitoring performance across channels to give recommendations on strategies & budgets to improve
marketing ROI