Brand Manager

Full Time in Media
  • Sandton, Gauteng, South Africa, Office 01, Suite 11 1st floor Daisy Street, Sandown, 2196
  • Post Date : 20 Jan 2025
  • 4 Application(s)
  • View(s) 118

Job Detail

  • Job ID 11444
  • Experience 5 Years
  • Industry Sales / Marketing
  • Qualifications Diploma

Job Description

Job Title: Brand Manager
Location: Randburg
Job Type: Full-Time
Experience Level: 5+ years’ experience
Brand Manager
We’re looking for an experienced brand & digital marketing specialist who uses research,
data and insights to drive business objectives. The candidate must have a proven track
record in building and executing and reporting on through-the-line brand campaigns from
start to finish, as well as hands-on digital and performance marketing expertise.
Minimum Criteria for the role
ï‚· 5+ years as a digital brand specialist/in a similar role
ï‚· A proven track record in building and executing multi-media brand and video
campaigns
ï‚· Proven experience with, Google Analytics (GA4), Google Adwords, CRM, YouTube,
email marketing and social media marketing
ï‚· Strong event and project management skills
ï‚· Experience in marketing research methodologies and implementation
ï‚· Strong proficiency in Keynote, Google Slides, Excel/Google Sheets, Google Docs.
Marketing and Brand
ï‚· Demonstrates advanced knowledge in crafting digital marketing and brand
campaigns, executing brand positioning and brand campaign projects with internal
and external stakeholders, and assessing brand impact using diverse attribution
models and detailed return-on-investment reports
ï‚· Capable of developing comprehensive brand briefs and plans with defined value
propositions, customer journeys, messaging, budget management
ï‚· Managed brand and production agencies for brand campaigns from concept to
completion, including bookings, reviewing concept proposals, shooting, facilitating
media schedules, etc
ï‚· Creating campaign go-to-market plans and proposing relevant media channels
ï‚· Experienced in building, executing and analysing brand research, assisting with PR
approvals within the business.
Event Management
ï‚· Possesses advanced knowledge and understanding of various digital marketing
channels, such as performance marketing (e.g. Google Ads, YouTube Ads,
Facebook Ads) social media, search engines, email, and mobile apps
ï‚· Strong proficiency in performance marketing, including assessing campaign
performance and directing our performance agency with optimisations
ï‚· Monitoring performance (particularly with advanced custom GA4 reports).

Attached Files

Other jobs you may like