Title: Senior Marketing Manager
Department: Marketing
Reports To: CEO
Direct Reports:
 Marketing Manager
 Marketing Coordinator
 Creative Marketing Specialist
Brief description
The Senior Marketing Manager is responsible for leading Unconventional CA’s
marketing execution, strategy, and performance. This includes overseeing the full
suite of internal and external marketing services, ensuring the delivery of impactful
brand assets, digital campaigns, and enterprise-level creative execution. The role
aligns the UCA Hub growth strategy with direct service implementation, driving
visibility, customer acquisition, and market credibility.
Key Responsibilities
The successful candidate will be responsible for the following key performance areas:
1. Strategic Leadership & Team Management
 Define and implement clear roles, responsibilities, and KPIs across the marketing team by
December 2024.
 Lead the development and execution of the 2025 marketing plan, inclusive of service delivery
execution targets.
 Manage weekly project execution meetings to ensure timely delivery of creative, digital, and
production-based work.
 Conduct quarterly upskilling workshops across print design, social media, video, and marketing
tech tools.
 Oversee performance reviews with a focus on delivery metrics, client satisfaction, and internal
brand asset development.
2. Marketing Services Execution & Delivery Oversight
 (New Section: Directly integrates service offerings into the role)
 Ensure seamless delivery of the following client and internal marketing services:
 Branding & Identity: CI manuals, logo creation, and brand guidelines.
 Print Design: Business profiles, flyers, and cards from concept to printready format.

Website Development: 3–5 page non-ecommerce websites (design, copy, and basic SEO).
 Videography & Photography: Oversee production logistics, scripting, and post-production
workflows for half-day and full-day shoots.
 Google Ads Management: Lead paid campaign setup, copywriting, A/B testing, and analytics
reporting.
 Social Media Retainers: Direct execution of basic to enterprise-tier retainers, including content
calendars, posts, reels, engagement, and reporting.
 Business Surveys: Oversee design, deployment, data capture, and insight reporting.
 Print Product Management: Manage all print orders from design finalization to vendor delivery.
 Establish templates, approval workflows, and service SLAs to ensure highquality, timely output.
 Develop a pricing model and costing guidelines in collaboration with finance and operations.
3. UCA Hub Strategy & Growth
 Target: Achieve 5,000 active users on the UCA Hub by Q3 2025.
 Execute content delivery plan with 10+ new high-value uploads per quarter.
 Integrate expert-led content and community-generated contributions.
 Leverage analytics to optimize UX and conversion across the platform.
4. Personal Branding & Executive Positioning
 Scale Hiten Keshave’s online presence across LinkedIn, Instagram, and TikTok, with set
growth and engagement metrics.
 Execute weekly personal brand content (posts, reels, thought leadership articles).
 Align brand tone and visuals with Unconventional CA positioning.
5. Digital Marketing & Social Media Growth
 Manage Unconventional CA’s social platforms (LinkedIn, Facebook, Instagram) with consistent
monthly growth.
 Deliver 3 email campaigns monthly and 1 podcast release, tracking open and click-through
rates.
 Supervise social content design, scheduling, and analytics reporting.
6. Content & Platform Development
 Launch and maintain landing pages for:
 Ember360
 IgniteCon